2 slots open · Q3 Supplement DTC only

3 to 5% hitrate → is what most
agencies ship.
We ship 10 to 13%.

A creative strategy studio building high-intent, high-volume ad creative for supplement brands. 15 statics and 5 to 6 videos a week, briefed Monday, live in your ad account by Friday.

Book a call → See the work
Top spender · Live
Top spender
45 days
Straight · 7-figure brand
Live in account · 9:16
Scroll to explore
01 The math
Out of every 100 creatives we ship, 10 to 13 win.
Winner
Tested & cut

Industry floor

3 to 5%

What "performance creative" agencies actually ship. Most never break out of testing.

Our floor

10 to 13%

Two to three times higher because we don't ship anything that hasn't earned its slot.

High-intent creative
Briefed Monday
Live Friday
Winners not opinions
Supplements specialists
15 statics weekly
5 to 6 videos weekly
High-intent creative
Briefed Monday
Live Friday
Winners not opinions
Supplements specialists
15 statics weekly
5 to 6 videos weekly
02 Why supplements

We don't take fashion brands or DTC food. Supplements have their own grammar. Mechanism-of-action claims, compliance lines, ingredient stories, founder credibility, before-and-after carefully framed. We've been writing in this dialect for years.

The Prospect Pixel-art illustration of an ad-era copywriter at his desk with coffee and notepad
Eugene Schwartz 1927 — 1995
"If you can show your prospect that you understand his problem better than he does, he will trust you to solve it."
03 What you get

Volume and precision. Every single week.

/ Statics
15per week
Image ads in 3 aspect ratios (1:1, 4:5, 9:16), ready for Meta and TikTok placements. No filler.
/ Videos
5to6per week
UGC, founder-led, voiceover, motion. Hook-rich, scroll-stopping. Fresh angles every batch.
/ Hit rate
10to13%
Two to three times the industry floor. Tracked transparently.
/ Turnaround
5days
Brief Monday. Ad-ready files in your account by Friday. Predictably.
04 Selected work

The receipts, not the deck.

Featured · 16:9
/ The showcase
Hooks that self-identify the prospect in 2 seconds.

Cold-traffic video built around mechanism, simple language, and the kind of opening line that makes the right person stop scrolling. Hit rate compounds when every frame earns the next one.

/ 10 more in rotation

Live reels · 9:16

Auto-play · Tap to unmute
Briefed Monday · Live Friday
01 / 10 Reel
02 / 10 Reel
03 / 10 Reel
04 / 10 Reel
05 / 10 Reel
06 / 10 Reel
07 / 10 Reel
08 / 10 Reel
09 / 10 Reel
10 / 10 Reel

Winners 🏆 Not opinions.

We don't argue about taste We let the ad account decide Every Friday
05 Wall of proof

Receipts, not promises.

Win · 01
Wrote the winning angle for a 7-figure dental whitening brand.
500K+
Units sold
3.17×
ROAS
~1.5mo
Control run
That single angle became the control for nearly six weeks, scaling at 3.17× ROAS before we beat it ourselves.
Win · 02
38 creatives in one month. Four new winners still scaling.
38
Creatives tested
4
New winning angles
10.5%
Hit rate that month
Same brand, next month. Tested 38 creatives and found 4 new winning angles. All four are still scaling months later.
Win · 03
Scaled a blood sugar supplement from zero to six figures in two months.
0→ 6f
Revenue, 2 months
2mo
From scratch
11%+
Hit rate sustained
A brand new account with no spend history. We built the creative library that took them past six figures in 60 days.
Win · 04
Took a blood pressure brand from $0 to ~$500K in two months.
$500K
Revenue, 2 months
5,659
Purchases
$44
CPA at scale
Compliance-safe angles, volume testing, and a $44 CPA holding across $470K in spend. Harder category, sharper proof.
06 How we work

Briefed Monday. Live Friday.

/ 01
Strategy intake
We audit your top performers, dissect your category's winners, and lock the angles, claims, and audiences worth testing. No 40-slide decks. A single Notion doc that drives every asset.
/ 02
Angle development
Weekly: 4 to 5 fresh angles around problem-awareness, ingredient stories, mechanism-of-action, social proof, and compliance-safe claims. Each angle yields multiple statics and videos.
/ 03
Production at volume
15 statics plus 5 to 6 videos every week on a fixed cadence. UGC sourced and directed in-house. Statics ship in 3 ad-ready aspect ratios. No surprises, no delays.
/ 04
Test, iterate, scale
We work alongside your media buyer. Weekly performance reviews. Losers get cut, winners get iterated, and the next batch is briefed before the current one finishes spending.
07 Let's build

Limited slots. Let's talk.

We work with a small handful of supplement brands at a time so the creative stays sharp and the hit rate stays honest. If you're tired of agencies who can't ship, book a call.

Book a discovery call → hello@hitrate.studio
Game On Pixel-art portrait of a smiling copywriter
Gary Bencivenga b. 1944
"If you are perceived to be the same, you'd better be cheaper. Better is better than cheaper."